Online Music Marketing and Artist Promotion

I recently discovered a great resource that I wanted to let you know about. It had been a long day and as a break I began to meander around the Internet for new information . I found something cool that I wanted to let you know about. Actually I found a handful of cool things. I am really excited to be able to share this stuff with you. First I stumbled on a website called musicmarketing.com. This is a very interesting and informative blog written by a guy named David Hooper. From here I discovered Hooper’s weekly radio show Music Business Radio. I immediately opened itunes and subscribed to the podcast and began to listen to some archived shows. There was some really great stuff on there. I suggest you check it out. Also I learned that David Hooper has a couple of books out. I took a look at them and they seem like great resources. The books that I found were 14 Qualities of Successful Musicians, Songwriters, and Music Business Professionals, How I Make $100,000/year in the Music Business (Without a Record Label, Manager, or Booking Agent), and Music Business Goal Planner (52 Weeks to the Record Deal, Publishing Contract, and Income You Want). I’m not an expert on David Hooper but he has been involved in the Nashville music business scene for a long time. I haven’t had a chance to read his books but I am planning on it. It seemed to me that he  had some real insight to offer to independent musicians. I highly recommend you all check out his stuff.

One of the interviews that I heard on Music Business Radio was with a Nashville based artist Geoff Smith. This guy has worked his tail off to carve out a stable career as an independent musician. He hasn’t accomplished his goals by elbow grease alone. Smith as come up with some really innovative projects along the way. I thought I would share o a couple of them in this post. I think sharing these concepts could really benefit a lot of musicians. So here’s one of the ideas smith came up with: Dynamic ALbum Titled Ones and O’s. This is the album that keeps on giving. When you buy the album you not only get your 12 track mp3 download, you also get bonus material sent to you every 2 weeks for a year. To check it out follow the link above and click on the Dynamic Album. The bonus material includes: high quality music videos, live appearances, karaoke versions, videos, access to exclusive USTREAM shows, exclusive tracks, ringtones etc. Here is the other thing that Geoff Smith created that is exceptionally cool: iPhone ringtones. The ringtone feeder is a service that one can sign up for at a cost of $1.98 per month or $19.98 per year. Smith’s website describes the ringtone feeder this way: “RingtoneFeeder is a weekly delivery of original iPhone ringtones via iTunes produced to put a smile on your face and to sound great on the iPhone.” and that pretty much sums it up. In any case he’s got thousands of subscribers signed up to get ringtones from him weekly and they are all paying him on a regular basis. Granted the man writes jingles as well so I would imagine that writing music specifically for ringtones utilized his existing skill set pretty well. However, this concept is brilliant and is the kind of innovation that independent musicians need to create a stable career in music these days. I found myself excited to learn about these concepts that Smith has come up with.

Go and check out the Ringtone Feeder and the Dynamic Album and if you like it then buy it. Support this guy for coming up with something cool.

Tom Siegel

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