Online Music Marketing and Artist Promotion

Recently I had the good fortune of speaking with Kevin Rivers. Kevin is the founder and CEO of WaTunes an online digital media distribution company. At the time, WaTunes was getting ready to launch the next generation of services that they are calling the WaTunes New Experience. I had Kevin walk me through the particulars of the upcoming program. I picked his brain on how the service will work and how it will benefit musicians. He was willing to explain to me, step-by-step, everything about the upcoming WaTunes service and its marketing arm Music Expand. Below is an overview of the company. For a full detailed review click here .

Overview

There are really three parts to the WaTunes experience within two companies. There is WaTunes, which includes both digital distribution and social networking for musicians, music fans, record labels and the like and Music Expand, which handles marketing and promotion. WaTunes describes itself this way:

“WaTunes is a social media distribution service that enables artists, groups, and record labels to sell music, music videos, and audio books through leading online entertainment retailers, including iTunes, ShockHound, and eMusic. Artists and labels can sell unlimited music and earn 100% of their profits – ALL FOR FREE!”

WaTunes was established in 2006. The original concept of WaTunes was as a community forum for music artists to meet together and share their music. This eventually grew into a record label under the name Xeinge (pronounced gee-en-gee). In 2006 Rivers decided to offer distribution to Itunes. Xeinge began to add stores and other distributors to their service, and started to find flaws in the distribution models that they were utilizing. So they decided to handle the distribution themselves. This is when the company WaTunes was created under the parent company Xeinge. In an effort to broaden the services offered by the company Rivers will be adding a social networking concept with a number of innovative features. The hope is that through this addition WaTunes will be able to better cater to musicians and music fans alike. Rivers has also developed services in music marketing and promotion. Music Expand, launched early February of 2009, is a marketing and promotion service that is set up to benefit musicians and musical groups (however, they are reportedly capable of marketing and promoting any business or service through their marketing and promotion specialists). Music Expand offers a wide variety of services that can be chosen individually, and combined to ones specific preference.

Be sure to check out the full review at: http://onlineartistpromotion.com/watunes.