This is step three in my online music marketing series. In the last two posts (step two and two-A) I discussed the importance of having your own website and some tips on creating your site. This next step is so important to online music marketing that if you were to make poor choices in this department it would ruin your efforts in other areas. Keep reading…
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This is the fourth post in my series Marketing Your Music Online. The last post Marketing Your Music Online – Step Two covered the importance of having your own website as an independent musician with your own domain name that you control 100% of the content on. After posting Step Two I got to thinking about what I had written and realized that in order to really serve musicians, I would need to explain a little more in depth, some best practices when setting up your website.
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If you want to market your music online you will, very simply, have to make your music and your message available to people who are online.
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You are selling music. People aren’t usually on the Internet just typing into google the word music by itself. Nor are they searching for music according to style (i.e. typing “country music” or “emo” into google). People have to discover music while doing something else.
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Online music marketing is the name of the game these days. If you handle your music marketing yourself it is an obvious must do. Online music marketing is a learned skill and one needs to put together a system. There are a bunch of different tactics out there, but the most important thing is to divise an online music marketing strategy comprised of several tactics that make sense given the demographics of your audience.
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This simple statement embodies perfectly the concept of creation through zen mind as I understand it. The song was not created by my son, but delivered through him. Maybe we all could experience a little more flow in our creativity if this were the way that we approached the proccess.
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If you want to get noticed by a record label you are going to have to do more than have good music. You have to be able to make them money.
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