This is step five in my online music marketing series. In the last post (step four) we went over email marketing including some how-to discussion along with a short list of resources available for musicians . In step five we’re…

This is step four in my online music marketing series. In the last post (step three) I discussed the sticky and ever-changing subject of digital distribution. In step four I will cover a big money maker that is grossly under utilized and misused by musicians and businesses alike. Without this piece of the marketing puzzle it is hard to really even call it marketing. This is the step where you take off your musician hat and pay tribute to the direct marketers of old. You will have to learn at least some minimal copy writing skills to do this well. I will cover the basics, enough for you to put together a minimal plan. What am I talking about? Keep reading…

This is step three in my online music marketing series. In the last two posts (step two and two-A) I discussed the importance of having your own website and some tips on creating your site. This next step is so important to online music marketing that if you were to make poor choices in this department it would ruin your efforts in other areas. Keep reading…

This is the fourth post in my series Marketing Your Music Online. The last post Marketing Your Music Online – Step Two covered the importance of having your own website as an independent musician with your own domain name that you control 100% of the content on. After posting Step Two I got to thinking about what I had written and realized that in order to really serve musicians, I would need to explain a little more in depth, some best practices when setting up your website.

If you want to market your music online you will, very simply, have to make your music and your message available to people who are online.

You are selling music. People aren’t usually on the Internet just typing into google the word music by itself. Nor are they searching for music according to style (i.e. typing “country music” or “emo” into google). People have to discover music while doing something else.