Online Music Marketing and Artist Promotion

Online music marketing is the name of the game these days. If you handle your music marketing yourself it is an obvious must do. Even record labels big and small have to focus intently on marketing music online. The wild and crazy thing is… you can be almost as affective marketing for your music online as the record labels can. Sure there are some things out there that just take the kind resources that a lot of independent artist just don’t have. But if you learn to leverage your social networking for marketing, blog marketing, press releases, use a good auto responder for your email list and so on, you can really turn the exposure that you have already into actual sales of your music and merchandise. You can really make an impact with your music marketing efforts online. If you don’t have a good idea of how to manage your social networking, don’t worry. You don’t have to have a gigantic budget to figure it out. Visit the following websites for great information about how to manage your Social Networking as a musician: Music Success In Nine Weeks or Road Map to Social Media Success.

Let me give an example: Friends of mine have a group called Ma Muse. They are a fantastic duet of kinda enhanced acapella. People love them. They sell a bunch of CDs at their shows. Finally they put together a website and started selling their music online. Without doing a thing to market that website, they sell CDs to people all over the U.S. I purchased their CD online myself. One day while talking to my friend on the phone I was amazed to find out that Ma Muse had released a new album. I asked her why I didn’t get an email letting me know about the new CD. Having made a purchase online, I had to give my email address. She said “hmmm… we are just starting to put together an email list.” I asked if the people who had already bought their first CD were on that list and she told me “No, that’s funny isn’t it? We have just been collecting names and emails at our concerts.” To this I said “ludicrous!! I have already parted with my money because I like your music. I am a prime candidate to receive any marketing message that you send out.” The point here is that my friend could possibly double her sales if she takes a couple of small steps to set up an online music marketing strategy.

Online music marketing is a learned skill and one needs to put together a system. There are a bunch of different tactics out there, but the most important thing is to devise an online music marketing strategy comprised of several tactics that make sense given the demographics of your audience. For more information about how to put together an online music marketing strategy sign up for my newsletter at www.indieleap.com.